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Northfield Consulting

Professional Services

Inbound Leads/Month

8

54

Conversion Rate

0.8%

4.2%

Cost Per Lead

$380

$61

The Challenge

Northfield had a dated website generating almost no inbound leads. Their sales team was entirely outbound-dependent.

Our Approach

We rebuilt their website on Next.js with conversion-optimized copy and integrated an AI chat widget for lead qualification. We then ran targeted Meta campaigns driving traffic to the new site.

The Result

54 qualified inbound leads per month within 90 days of launch.

“

2YD didn't just build us a website — they built us a lead machine.

— Sarah Mitchell, Founder

Service used in this project

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